The unit covers the knowledge, skills, and behavior required to demonstrate understanding of entrepreneurial culture. It entails understanding of an entrepreneur, entrepreneurship and self-employment by identifying entrepreneurial opportunities, creating awareness, developing and applying business innovative strategies.

This unit is important to for employment creation, bridging unemployment and increasing innovativeness in economic development thus economic growth.

The critical aspects of competency to be covered includes; distinguish entrepreneur and business persons, identify entrepreneurship opportunities and their legal aspects, identify business resources for self-employment, generate business ideas, analyze business life cycle, develop business and financial plan, prepare executive summary and present business plan in accordance with principles and policies governing entrepreneurship.

The basic resources required include check list, research tools and machines. The unit of competency covers seven learning outcomes. Each of the learning outcome presents; learning activities that covers performance criteria statements, thus creating trainee’s an opportunity to demonstrate knowledge and skills in the occupational standards and content in curriculum. Information sheet provides; definition of key terms, content and illustration to guide in training. The competency may be assessed through written test, demonstration, practical assignment, interview/oral questioning and case study. Self-assessment is provided at the end of each learning outcome. Holistic assessment with other units relevant to the industry sector workplace and job role is recommended.

1.2 Performance Standard

Apply entrepreneurship and self-employment understanding, identify entrepreneurship opportunities and develop innovative business strategies in accordance to principles of entrepreneurship, business procedures and strategies and requirement for entry into self-employment and government policies.